Interim Marketing Project Director
This private equity backed leisure business requires an interim marketing project manager to plan and execute multiple local campaigns to launch new sites.
- Plan and execute integrated multi-media campaigns to drive customer acquisition for multiple new sites
- Manage a roster of agencies and work with existing team members to deliver targeted campaigns for a number of new site location
- Campaigns will encompass press, radio, outdoor, door drops, inserts as well as extensive online activity, including social media
- Leverage existing CRM system, segmenting audience to implement a tactical direct marketing plan
- Plan and deliver local PR campaigns
- Extensive marketing management experience within a multi-site leisure background
- Proficient in both online and offline marketing techniques, including managing agency relationships
- Expertise in developing marketing strategies and executing tactical plans to drive consumer sales
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