Assignments

Interim Marketing Project Director

 This private equity backed leisure business requires an interim marketing project manager to plan and execute multiple local campaigns to launch new sites.

 

Role Description

  • Plan and execute integrated multi-media campaigns to drive customer acquisition for multiple new sites
  • Manage a roster of agencies and work with existing team members to deliver targeted campaigns for a number of new site location
  • Campaigns will encompass press, radio, outdoor, door drops, inserts as well as extensive online activity, including social media
  • Leverage existing CRM system, segmenting audience to implement a tactical direct marketing plan
  • Plan and deliver local PR campaigns

Requirements

  • Extensive marketing management experience within a multi-site leisure background
  • Proficient in both online and offline marketing techniques, including managing agency relationships
  • Expertise in developing marketing strategies and executing tactical plans to drive consumer sales
Sector
Leisure
Location
South East
Salary
Competitive
Reference
617