Assignments

 This private equity backed leisure business requires an interim marketing project manager to plan and execute multiple local campaigns to launch new sites.

• Plan and execute integrated multi-media campaigns to drive customer acquisition for multiple new sites
• Manage a roster of agencies and work with existing team members to deliver targeted campaigns for a number of new site location
• Campaigns will encompass press, radio, outdoor, door drops, inserts as well as extensive online activity, including social media
• Leverage existing CRM system, segmenting audience to implement a tactical direct marketing plan
• Plan and deliver local PR campaigns

• Extensive marketing management experience within a multi-site leisure background
• Proficient in both online and offline marketing techniques, including managing agency relationships
• Expertise in developing marketing strategies and executing tactical plans to drive consumer sales