Assignments

This private equity backed, international consumer products business requires a dynamic Marketing Director to develop and execute a fit for purpose marketing strategy focused on consumer acquisition. Joining a strong management team this role is essential in maintaining the rapid growth of the business. 

• Lead and manage all aspects of the marketing mix with a particular focus on consumer acquisition through digital and direct marketing platforms across UK & international markets
• Complete a product re-branding exercise currently underway within the business, refreshing the brand messages
• Identify new market trends and product development opportunities in the UK and internationally
• Lead implementation and optimisation of a bespoke CRM system
• Ensure marketing campaigns are in line with brand ethos
• As part of the Executive team attend regular meetings, contribute to the development and implementation of strategies, policies, procedures and budgets and produce a monthly board pack

• Proven experience in international brand marketing
• Experience of managing premium consumer branded products
• Strong experience in customer acquisition through digital platforms
• Used to working effectively in a fast-moving organisation
• Able to achieve results in a resource light environment
• Extensive experience of developing, maintaining and delivering on creative and dynamic marketing strategies to meet company objectives