Business owners have a few options when it comes to taking the plunge and taking their business from start-up phase to the next level; private equity is one of them. So, what are the attractions of selling to private equity?  

In the 3rd of our video series from him, Glenn Elliott, Founder and CEO of Reward Gateway, explains why he chose this route, and why he is still happy operating as a private equity backed CEO ten years after his first MBO.



Why Glenn opted for private equity, twice    

1)  Private equity considers the future of your business and its trajectory to growth, rather than it’s past

2)  There is a defined pace, usually around 4 or 5 years, from investment to exit

3)  The focus on building value; something the private equity investor and the CEO are completely aligned on as major shareholders