Digital Marketing Director for Digital Services Company (Private Equity-backed, Turnaround Mode)

At a glance

Role: Digital Marketing Director

Sector: Digital Services (Private Equity-backed, Turnaround Mode)

The Situation

A private equity-backed digital services business undergoing a turnaround required a Digital Marketing Director to redefine its go-to-market strategy and rebuild brand equity. The company faced declining customer retention and stagnant revenue growth, demanding a creative and strategic marketer to drive change.

The Search Process

Partnered with the executive team to clarify turnaround objectives and define success metrics for the role.
Identified candidates with a proven history of leading marketing transformations in similar turnaround scenarios.
Focused on marketing leaders skilled in digital strategy, brand rejuvenation, and data-driven customer acquisition.
Emphasized cultural alignment to ensure the candidate would thrive in a high-pressure turnaround environment.

The Outcome

We recruited a seasoned marketing professional with a history of revitalizing underperforming brands. Within the first year, the Digital Marketing Director launched a comprehensive rebranding initiative, implemented advanced customer analytics, and increased customer acquisition by 30%, supporting the company’s successful turnaround.