Digital Marketing Director for Digital Services Company (Private Equity-backed, Turnaround Mode)
The Project
We were engaged by a private equity-backed B2B business that has a strong market position and established delivery capability, but the board and investors recognised that the existing leadership structure needed to evolve to support the next stage of growth. Alongside organic expansion targets, the company was preparing for multiple acquisitions, operational integration, and commercial scaling across new markets. The challenge was not simply to hire individual executives, but to build a leadership team capable of operating within a PE environment while managing rapid transformation, integration, and performance expectations simultaneously.
Our Results
We recruited a seasoned marketing professional with a history of revitalizing underperforming brands. Within the first year, the Digital Marketing Director launched a comprehensive rebranding initiative, implemented advanced customer analytics, and increased customer acquisition by 30%, supporting the company’s successful turnaround.
Our Approach
A private equity-backed digital services business undergoing a turnaround required a Digital Marketing Director to redefine its go-to-market strategy and rebuild brand equity. The company faced declining customer retention and stagnant revenue growth, demanding a creative and strategic marketer to drive change.